The New Rules of Marketing and PR, How to Use Social Media, Blogs, News Releases, Online Video and Viral Marketing to Reach Buyers Directly, written by David Meerman Scott.

The other book I would like to introduce to my readers is also the one which could be quite helpful in understanding Public Relations and the use of Social Media for the promotion The New Rules of Marketing and PR, How to Use Social Media, Blogs, News Releases, Online Video and Viral Marketing to Reach Buyers Directly, written by David Meerman Scott. The given book is thought to be the bestseller due to the originality and freshness of the information presented to the reader. The author focuses on the actual topics for discussion such as viral marketing, which now mostly depends on the social media and the internet. It is quite interesting to see the underside of everyday events, as well as analyze them. Personally I, as a student of Communication and Mass Media major, interested in social media for PR, found the following to be more than just informative.